Most of my best work runs quietly inside other companies.
The systems, pipelines, and dashboards I build are usually confidential. Here is what they delivered, kept anonymous.
What changed after the work landed.
$50MM+ B2B equipment manufacturer
Unified ecommerce, CRM, and CMS data into one operating view across 22,898 orders and 10,922 customers. It surfaced 223 established accounts buying their recurring consumable somewhere else. Sales now works prioritized call lists out of it.
$10MM+ company, highly competitive category
Led sales and marketing as a fractional director on a constrained budget, owning both the plan and the execution that delivered it.
Category leading equipment brand
Losing share to a cheaper rival, with the internal instinct to cut price. Research showed the previous category leader had already tried exactly that and lost anyway. Repositioned around the job the machine does that the cheaper one cannot.
45,000 contact B2B database
An 11% open rate turned out to be a distribution problem, not a content problem. Six in ten contacts had never opened a single message. Delivered the structural fixes and a list model worth $9,000 to $15,000 a year.
B2B manufacturer on managed search
Reconciled the agency's blended figure against reality. Once management fees, view through attribution, double counted conversions, and junk form fills were accounted for, the real number was several times higher. Handed the ROI verdict to sales leadership.
B2B and DTC brands
Full platform migrations that held rankings through the cutover, plus interactive lead capture tools wired straight into the CRM. Built and shipped in house.
Companies I've helped support and grow.
Work like this is always a team effort. I've contributed to growth, strategy, and execution alongside other talented people.
And this is just the tip of the iceberg. I create and direct high-level content at volume, from white papers and brand collateral to webinars for technical B2B brands.
Let's build something worth acquiring.
Free Initial Consult. Transparent Proposals. Rapid Onboarding. Fair Pricing.